One of the Biggest Mistakes a lot of Entrepreneurs Make

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One of the big mistakes I made in the early years, and one of the biggest mistakes a lot of entrepreneurs make, is looking at your product or service offering only in the realm of competing with other similar product offerings. I was looking at adult diapers and comparing it to all other sources of adult diapers. The customers were comparing it to other uses of money. When we think we are selling over-the counter vitamins, the consumer is actually saying, "I've got $30 to spend. I can spend it … [Read more...]